Description de la mission
The DM Country Coordinator will participate in the creation and execution of B2C direct marketing campaigns for the Center Parcs brand in the French market. The coordinator is responsible for:
- Growing the database through lead generation campaigns.
- Generating turnover from high-impact, short-term direct marketing campaigns, especially via the email channel.
- Successfully creating, adapting, and executing specific CRM campaigns tailored to the local market across various direct channels (online and offline).
- Understanding client behavior in the market and providing recommendations to optimize the CRM strategy in alignment with the Client Value team.
- Responsible for expanding the French customer database by initiating and managing effective lead generation campaigns.
- Managing email campaigns for Work Council customers.