Description de la mission
As a member of the Acquisition team and under the supervision of the Head of Search Engine Marketing, your primary goal will be to enhance the online presence and increase organic traffic for the websites of Center Parcs and Pierre & Vacances brands.
As an avid SEO enthusiast and expert, you thrive on working collaboratively with colleagues throughout the organization. Surrounded by a team of SEO experts based in different countries, you will define and deploy strategies in the French market.
Reporting to the Head of Search Engine Marketing and overseeing an apprentice, your responsibilities will include:
- Developing and leading the SEO strategy for multiple B2C websites in the French market, while also contributing to the execution of the SEO roadmap.
- Collaborating with product, marketing, and e-commerce teams to create and optimize high-quality content, ensuring the integration of SEO recommendations.
- Managing projects involving external partners, such as agencies, to achieve strategic objectives.
- Conducting technical SEO audits and partnering with the web development team to implement solutions aimed at enhancing website performance and user experience.
- Monitoring, analyzing, and interpreting SEO performance metrics and visibility across key keywords.
- Regularly monitoring Search trends in various markets, staying updated on search engine algorithm updates, and adhering to SEO best practices.
- Establishing governance protocols and serving as the main contact point in France for internal stakeholders.
